Category: Art
How do brands create new experiences and drive emotions through art?
While fine art and corporate businesses might seem like two worlds that are separated by a concrete wall, the synergies have been becoming more and more prominent over the last few years. With the raise of the experiential economy, people are no longer satisfied with buying a product or a service… Instead of materialistic attributes...
Why Do Brands Integrate Art?
While seeing Chanel being wrapped up in dreamy clouds with the use of AI or Andrés Reisinger going viral with the dreamy pink city take overs, I caught myself referencing the impressive take overs by Christo and thinking about the transformation and the impact that art collaborations have on brands, institutions and in some cases...
Inside the CANVAS x The Melting Pot Art Week
CANVAS x The Melting Pot ART Week took place in Limassol, Cyprus between 8th and 15th of February. It was the first event that was done in a pop up format, where instead of doing a traditional exhibition we did a series of interactive shows in a space that allowed for a unique experience and...
CANVAS Founding Story
Living in London, being surrounded by creatives and inspired by all the ups and downs of the big city, I have developed a strong desire to support emerging talents on their way to becoming top level artists, getting their names known and their stories told. Working for over 10 years for some of the biggest...
CANVAS x The Melting Pot Art Week
CANVAS Art Platform and The Melting Pot Concept Space are proud to present the exclusive one week interactive pop up event where the brightest contemporary artists will be showcasing their best works. Join us from February 8th to February 15th at 133 Eleftherias street Limassol and immerse yourself in a series of curated events that will...