Category: Opinion
The Great Wealth Transfer and the End of Art as Decoration
The $83 trillion Great Wealth Transfer is not only a shift in capital. It is a shift in cultural expectation. As wealth moves toward women and a younger generation of collectors, the art market is being pushed to confront something it has avoided for a long time: the old transactional model is losing its grip....
48 Hours in Basel: a New Dawn for Art Collecting?
Stepping into the vibrant, hushed energy of Art Basel’s VIP preview was to witness a fascinating turning point. Across the monumental scale of Unlimited, the precise curation of the Contemporary section, and even within the established grandeur of the main halls, a quiet revolution was underway. We observed conversations shifting, not just around an artwork’s...
How do brands create new experiences and drive emotions through art?
While fine art and corporate businesses might seem like two worlds that are separated by a concrete wall, the synergies have been becoming more and more prominent over the last few years. With the raise of the experiential economy, people are no longer satisfied with buying a product or a service… Instead of materialistic attributes...
Why Do Brands Integrate Art?
While seeing Chanel being wrapped up in dreamy clouds with the use of AI or Andrés Reisinger going viral with the dreamy pink city take overs, I caught myself referencing the impressive take overs by Christo and thinking about the transformation and the impact that art collaborations have on brands, institutions and in some cases...
CANVAS Founding Story
Living in London, being surrounded by creatives and inspired by all the ups and downs of the big city, I have developed a strong desire to support emerging talents on their way to becoming top level artists, getting their names known and their stories told. Working for over 10 years for some of the biggest...